RIVELLA
STORY:
Rivella is a luxury swimwear company who makes women's bathing suits from organic fibers. Our skin is our largest organ, and everything we wear has a frequency we are absorbing. Rivella makes suits that hug the beautiful curves of a women's physique, they feel like a second skin. Celebrating the Earth, the creator of our bodies, by using fibers that are as good for the planet as they are for our skin. Sacred parts in sacred fibers.
The story behind this brand sets the stage for the elements to be extracted. Rivella creates with the origin in mind. Our bodies are made of the same components as our beautiful Earth. We are of the Earth, and how we treat both matters. Their is great detail placed on the creation of these bathing suits: natural colors (made from natural dyes), natural fibers, a comfortable cut to celebrate the natural shape of a women's body while also allowing her to enjoy a water activity with ease, and a susaintable process from production to enjoyment.
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ARCHITECTURE:
BRAND MARK
MAIN LOGO
WORDMARK
The logo faces were constructed by building upon a classic style serif font with movement within the letters. This was to instill a feeling of peace and flow. A contrasting uppercase thin line serif font was used to provide a strong base to the movement. A contrast between the elements of earth, energy, and creation. The brand mark is an ode to the simple harmonious connection between our bodies and the Earth, we are made of the same energy and matter. To demonstrate this symbolically we paired half of a tree ring with half of a finger print. In the alternate brand mark, this symbol is placed within the wordmark R for further simplification and brand coherence.
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OPT 1
OPT 2
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FINISHES:
BRAND MARK ALT
LOGO ALTS
SOCIAL MEDIA GRAPHICS
PRODUCT TAG DESIGN
Rivella celebrates the female form through the realization that we are not separate from nature. This feel was achieved by clean design with striking imagery that shows that connection to the Earth elements. The intimacy of an unclothed body interacting with the Earth, is the most natural thing in the world. A bathing suit should enhance this interaction, not distract. Rivella makes sure their suits can be moved in, breathed in, and celebrated in by only using the most sustainable practices. Sacred parts belong in sacred fibers. What we put on our skin, and in our Earth matters. When we approach the process with awareness, it becomes as ritualistic and harmonious as nature intended.
- Kathy (MEADOWS PROJECT)
"Kelly helped me to think and see things more creatively. She is a true artist.
"The final design is beautiful; it reflects the warm & inviting mood we set out to create."
- Kathy (MEADOWS PROJECT)
LAUNCH DISCOUNT
TO CELEBRATE OUR LAUNCH, I'M OFFERING A SELECT NUMBER OF SPOTS FOR THE:
CUSTOM BRAND DESIGN + CUSTOM WEBSITE DESIGN
@ A BETA PRICE OF 50% OFF
(in exchange for a heartfelt testimonial & your honest feedback on the process)