LIFE LAB
STORY:
Life Lab is a company formed by a mineral scientist and a landscape painter. These unique perspectives created a deep desire to extract the magnificent from the Earth, while honoring the process, and enhance human life. It’s a sophisticated science to achieve harmonious health. One that should be made whole again, beautiful in each phase, an ode to the delicate but incredible force that is life on Earth.
The story behind this brand sets the stage for the elements to be extracted. Life Lab is a multi-vitamin company with a dedication to replenishment by providing the essential elements needed for harmonious health. No fillers or fads, just the organic compounds responsible for human life. As we consciously replenish the nutrients in our soil, so do we need to our beautiful bodies. We are not separate from the Earth but made of it.
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V.
ARCHITECTURE:
BRAND MARK
MAIN LOGO
WORDMARK
The logo faces were constructed by building upon a vintage style serif font in all uppercase letters. This was to play on a medicinal vibe and create a clean and strong logo with strong readability even in small use cases (bottle, visible from distance). The symbols under the logo were created to represent energy (energy bars), balance (z), filling the gaps (+), and vitality (v). The brand mark shows the energy bars fully charged, to represent how good you feel when you have all the necessary nutrients nourishing your system!
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FINISHES:
BRAND MARK ALT
LOGO ALTS
HAND PAINTED PATTERN
MAILER BOX DESIGN
PACKET DESIGN
PRODUCT DESIGN
Life Lab celebrates the organic, the beautiful, the natural. This feel was achieved by using organic patterns hand painted with watercolor, a mixture of water flow and paints with real earth pigments symbolize the natural substrate of the ingredients. Everything strait from the Earth into your body, a symbiotic process. Everything about the brand is clean, simple, and naturally elegant.
- Kathy (MEADOWS PROJECT)
"Kelly helped me to think and see things more creatively. She is a true artist.
"The final design is beautiful; it reflects the warm & inviting mood we set out to create."
- Kathy (MEADOWS PROJECT)
LAUNCH DISCOUNT
TO CELEBRATE OUR LAUNCH, I'M OFFERING A SELECT NUMBER OF SPOTS FOR THE:
CUSTOM BRAND DESIGN + CUSTOM WEBSITE DESIGN
@ A BETA PRICE OF 50% OFF
(in exchange for a heartfelt testimonial & your honest feedback on the process)